Superdry was created in 2003 James Holder and Julian Dunkerton. The Superdry look and feel is true American vintage with a Japanese twist. Silhouettes are extremely tailored and fitted and fabrics used are of the only the highest qualities available. We work incredibly hard to make sure each garment is the absolute best it possibly can be so that when you hit a Superdry garment on a rail you can immediately see and feel the difference.

It all began with a handful of t-shirt designs – some of which we still run today due their popularity – and a collection of heavily destroyed, fitted polo shirts. We now offer a full collection covering all categories of product from beautiful quality tee shirts to vintage polos, dress shirts, sweatshirts, jackets and outerwear. The focus is now on the denim offering so that it matches the quality in design and make-up of the rest of the range. Superdry is currently sold through around 850 points of sale in Scandinavia. Our objective is to further strengthen the Superdry brand with the introduction of more categories of products and accessories such as our luggage line, shoes, underwear, perfumes, sunglasses and opticals, watches and make-up line.