AMSTERDAM / SINCE 2004
SuperTrash was founded by ambitious entrepreneur Olcay Gulsen. From an early age, Olcay envisioned creating a strong lifestyle brand that would empower women across the world;a brand that would make accessible luxury a reality. After reaching success in the Netherlands, SuperTrash’s brand territory has quickly expanded.
Now SuperTrash is an established name in the global fashion industry; its retail network of over 2,000 high-end boutiques and department stores and 15 brand stores in 32 countries has made it a major power player in today’s fashion industry. With offices in London and Amsterdam, the label consists of a main SuperTrash collection, including clothes, shoes and accessories, alongside an ST. Girls collection, SuperTrash Phenomenal perfume and Madame SuperTrash intimate wear. SuperTrash also publishes ST. Magazine, a bi-annual inspirational brand magazine that epitomizes the DNA of the label. The brand’s clear mission is to bridge the gap between high street and luxury labels. This mission has been translated into different fields, which has resulted in SuperTrash’s transformation from fashion to lifestyle brand.